Why Legendary Talk Show Host Larry King
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Legendary talk show host Larry King has gone from broadcast to bagels, joining The Original Brooklyn Water Bagel Co.® playing a key role in promoting the brand as spokesman and expanding the company as a development agent and franchisee for the Southern California area. King is lending his personality to advertising campaigns through print, radio and Internet promotions, and helping the company expand nationally and internationally.Why did King sign on with The Original Brooklyn Water Bagel Co.?
A native of Brooklyn, N.Y., King is very familiar with the area’s water...and the bagels! He believes in the product and is impressed with the Brooklynized™ water that is bottled, sold and used in all the restaurant’s products.King carefully selected The Original Brooklyn Water Bagel Co. after tasting the product, meeting the dynamic executive management team and hearing about their aggressive expansion plans.
With their corporate vision, solid business model and strength of infrastructure, King foresees a long-term, profitable future with The Original Brooklyn Water Bagel Co.
King realizes that the Larry King “brand” that has taken him 50 years to create is very valuable and has placed his trust in The Original Brooklyn Water Bagel Co. to carry that on.