As anyone who has ever been in the New York area knows, Brooklyn bagels have a unique taste and quality. Over many decades, there have been countless attempts, even by experienced New York bagel bakers, to recreate a true "New York bagel" in other cities around the country.

However, no matter how valiant the effort, no one has successfully re-created a true New York bagel until now. The one ingredient with the greatest effect has been missing, which is authentic New York water. IT'S ALL ABOUT THE WATER! The purity, quality and temperature of New York City's world renowned water completes the perfect recipe for bagels, and replicating the characteristics of the New York water to make the perfect New York bagel has become the holy grail of bagel bakers outside of New York.

The Original Brooklyn Water Bagel Co’s proprietary water treatment technology system provides the following unique and key competitive advantages:

	Enables the replication of characteristics of Brooklyn water– the key ingredient necessary to create the nation’s finest bagel anywhere in the world.
	Designed to provide maintenance-free operation for the franchisee via satellite monitoring of each store’s water system to ensure consistent quality.
	Able to assist local residents, offering up to five gallons of water free, when a boil-water alert is declared.

With this technology, The Original Brooklyn Water Bagel Co can firmly state that “it’s all about the water.”