Steven M. Fassberg, the founder and chairman of Brooklyn Water Bagel Co., creates a recipe for real New York bagels that can be made anywhere in the world.
Fassberg develops a franchise model for a fast causal restaurant concept, where clean, proprietary water is the foundation and all products that stem from it, including gourmet bagels, are superior in flavor and quality.
After drafting franchise documents and registering for protection of intellectual properties, Fassberg's restaurant concept is officially incorporated as Brooklyn Water Bagel Co.
Brooklyn Water Bagel opens the doors to its first corporate restaurant in Delray Beach, Florida.
Michael D’Angelo, a former Brooklyn, New York, firefighter and Sept. 11th first responder, signs on as the franchise’s first Development Agent. D'Angelo acquires the rights to Palm Beach County, Florida.
D’Angelo opens the first franchise restaurant for Brooklyn Water Bagel in Palm Beach Gardens, Florida. With its first two restaurants witnessing tremendous success, the company opens six additional locations throughout 2011, including a restaurant in Beverly Hills, California, owned by broadcasting legend Larry King in conjunction with corporate.
Brooklyn Water Bagel has 11 operating units and seven additional locations under construction. The company continues to perfect its operating model in preparation for rapid expansion after it is awarded territory development rights in Broward, Dade, Palm Beach, and Orange counties in South Florida, as well as Atlanta, California, Georgia, Maryland, Massachusetts, and North Carolina.
Brooklyn Water Bagel currently has 18 operating units and three additional locations scheduled to open by the end of the year.